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Personal Success Program
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Thursday, December 09, 2010

When Selling, Double-Check Everything

by Brian Tracy

Clear up every doubt.
A key skill of listening is to question for clarification. The fact is that the prospect often says something that is subject to misinterpretation. Often it is vague or unclear, even to the prospect. Your basic operating principle should be that, if there is any doubt at all as to what the prospect needs, then you didn’t really understand.

How to build greater trust.
When you question for clarification, you not only get an opportunity to listen more while the prospect is answering the question, you always assure that what the prospect says and what you heard are the same. Again, questioning for clarification slows the conversation down, increases the clarity of the communication and builds greater trust.

My favorite question.
My favorite question in selling is, "How do you mean?" Or, "How do you mean, exactly?"

Use questions to take control.
You can use this question after almost any statement by the prospect. It is an irresistible question and it is virtually impossible for a person to hear it without expanding on what they are thinking or what they previously said. Whenever you have any doubts at all, or whenever the prospect objects to any facet of your offering, simply pause, smile and ask, "How do you mean, exactly?"

Get complete clarification.
Never assume that you know or understand before you have questioned and gotten accurate clarification of exactly what the prospect meant when he or she asked a question or offered an objection. Always ask, "How do you mean?"

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Selling Skills
Successful Selling Skills (Creating Success)Unlimited Selling Power: How to Master Hypnotic Selling SkillsThe Law Firm Associate's Guide to Personal Marketing and Selling Skills--Trainer's ManualPersuasive Selling and Power Negotiation: Develop Unstoppable Sales Skills and Close ANY Deal (Made for Success Collection)Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales42 Rules to Increase Sales Effectiveness: A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

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