Google Creates Video "Vending" Machine Online

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Google Creates Video "Vending" Machine Online

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It's really no secret that search giant, Google.com, wants
to own the gateway to all media online.

They operate the Web's most popular search engine,
largest free blogging service, and one of the largest news
services online.

Recently, Google started offering video from their website.
Google's video offerings so far, comprised mostly of
documentaries, news, and daytime talk TV programs,
represented a testing device to get the kinks out of their
video delivery and search system.

Now, thanks to widespread availability of high-speed
Internet access, inexpensive desktop video editing, and the
emergence of portable video players, Google is steadily
ramping up what will surely become the Web's first video
"vending" machine.

Log on to Video.Google.com and search a limited number of
available TV shows.

Curiously, most do not allow you to play video, only to see
still screen shots of the show and read a transcript taken
from closed captioning for the hearing impaired.

However, based on the fact that Google recently started
accepting video submissions through their website, this
format is about to change drastically.

Originally, speculation about Google's new video service
centered squarely on video "blogging, " where online
pundits would share their thoughts in video rather than
written form.

However, after releasing more details, it appears that
Google maintains much grander plans for online video than
just allowing people with a camcorder to rant and rave.

Currently Google is in the "gathering" stage. This means
they are accepting video submissions from content providers
with very few restrictions.

Basically, Google says they want original content, no porn
or offensive content, and they want it in a very specific
video format (mpeg2 or mpeg4 with MP3 codec).

Other than that, the sky is literally the limit. For
specifics, log on to https://upload.video.google.com/ and
click the "Find out more" link.

Right now it appears that Google decided to gather as much
content as possible before offering any of it to the
public, so you currently can't view any videos.

Google also states that they will allow content providers
to either charge for their videos or allow viewers to watch
them for free.

Google states they will collect the money, take a small
fee, and pay the content provider. This alone should excite
anyone who sells content online because the barrier to
entry (high-speed servers, video delivery, credit card
processing, customer service) just got a lot lower.

Plus, it's a safe bet that Google will find a way to
integrate revenue producing videos into their pay-per-click
program.

Combine all this with the recent emergence of truly
portable digital video players (Sony PSP, Creative Lab's
Zen Media Center), and beginning of video-on-demand through
the Internet just arrived. Now this doesn't mean growing
pains won't occur.

The biggest drawback to searching for and finding online
video is that each video file must have a text transcript
associated with it in order to get properly indexed by a
search engine.

In the beginning, this will slow the production of new
material.

Despite these and other growing pains, plan on Google
opening up the first and largest video "vending" machine
online within 12 months.

--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
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